Air & vapour barrier
A high-visibility family for air- and vapour-control products.
Retail building protection · Brand creation
NaturaSet brand creation case study by David Mantegh
Turning professional-grade waterproofing technologies into a clear, accessible retail brand for homeowners, contractors and builders.
Brand strategyIdentity systemProduct architecturePackaging directionBrand guidelines
- Brand relationship
- Part of the NaturaSeal family
- My role
- Brand Strategist & Designer
- Primary audience
- Homeowners, contractors and builders
- Core scope
- Foundation, identity, category system and guidelines
01 / The challenge
Professional technology.
Retail clarity.
NaturaSet extends NaturaSeal’s established waterproofing and protective-coating expertise into the retail market. The new brand needed to preserve technical credibility while making product selection easier for everyday construction and renovation projects.
Strategic bridge
Nature and technology,
working together.
The system balances environmental responsibility with engineering precision. That idea guides the symbol, palette, product categories and packaging language.
02 / Identity system
A symbol with
two jobs.
The leaf expresses sustainability and responsible building protection. The hexagon communicates strength, structure and technical reliability. Their combination creates one recognisable mark for the complete retail system.
03 / Product architecture
Four paths.
One brand.
A colour-coded category system helps customers, contractors and distributors identify product functions across packaging, retail settings, job sites and technical documents.
Foundation waterproofing
A structural blue family for below-grade protection.
Roof repair
An eco-led green family for roof maintenance and repair.
Re-roof coating
A clean neutral family supported by the master lime accent.
04 / System in use
Designed for
real shelves.
The master identity stays stable while category colour changes according to product purpose. Mixed-use products can combine category colours without breaking recognition.
Product imagery
Built for the shelf.
Styled for the brand.
The photography system keeps the product as the focal point, using controlled light, structural hexagonal forms and restrained natural elements to connect performance with environmental responsibility.
05 / Outcome
A retail brand built for
clearer product choice.
Brand resultAccessible professional-grade positioning
System resultFour recognisable product categories