Legal services · Brand creation + creative leadership
Yazdani Law Group
From designing the original brand foundation to later leading its rebrand, campaigns, creative team and expanding ecosystem of ventures.
01 / The challenge
YLG was entering the immigration market with ambition but without a mature brand system or a clear way to show trust, capability and scale. The first challenge was to create recognition quickly. The later challenge was to protect that recognition while the organization expanded into new channels, teams and ventures.
02 / Role evolution
YLG entered a competitive immigration market without a complete brand or market-facing system. I built the original identity foundation and extended it across the early touchpoints clients would see, hold, visit and remember.
After the first phase helped establish recognition, I returned inside the organization to guide the rebrand, manage creative output and keep YLG, TFN, YLG Media and startup-related campaigns moving through one coordinated visual direction.
03 / Brand in space
Across both contract periods, the YLG identity extended beyond print and digital communication into two office environments, consultation areas, signage and branded spatial experiences.
Logo, stationery, presentation folders, first brand applications
Office interior direction, signage, reception branding and window graphics
Billboards, brochures, banners, events, gifts and promotional tools
Social templates, campaign sprints, team direction and consistency reviews
04 / Brand ecosystem
As YLG expanded into media, investment, regional and startup-support initiatives, I translated each business goal into a focused brand, communication system and working creative structure.
Logo, digital presence, show graphics, social templates and campaign visuals for Toronto Farsi Network.
A separate creative and advertising structure created to support YLG and serve external clients.
Identity and communication design for an investment-focused immigration and startup program.
Focused campaigns for startup, ICT, owner-operator and related immigration pathways.
Branding direction and production support for more than 100 business-plan and startup initiatives.
Brand and marketing support for YLG's expanding cross-border footprint.
05 / Team & delivery
Set the visual standard across print, digital, environmental, broadcast and event channels.
Led and coordinated creative contributors across Canada and Iran through campaign and production cycles.
Reviewed ongoing output so new campaigns, sub-brands and daily content stayed connected to the larger system.
Moved between strategy, design, production, sprint planning and implementation when the work needed momentum.
Two periods. One evolving brand system.
06 / Outcome
From a new market entrant
to a trusted category presence.
