Legal services · Brand creation + contract management
Yazdani Law Group
From designing the original brand foundation to leading its rebrand, creative output and expanding visual ecosystem.
01 / The challenge
YLG needed a professional brand capable of supporting multilingual legal communication, physical offices, advertising and future expansion. As the organization grew, the challenge shifted from establishing the identity to directing consistency across teams, channels and new initiatives.
02 / Role evolution
Built YLG’s brand identity foundation in 2017, including the logo, stationery, folders, banners and first-generation website UI. During the 2017–2018 freelance contract, I also designed the first office interior, signage and window graphics.
Returned on contract in 2022 as Art Director & Marketing Manager to rebrand YLG and design its second office interior. Through 2024, I remained hands-on across campaigns, events, print, social media and subsidiary brands while managing consistency, creative contributors and the creation of more than 200 brands for the firm’s startup clients.
03 / Brand in space
Across both contract periods, the YLG identity extended beyond print and digital communication into two office environments, consultation areas, signage and branded spatial experiences.
Logo, stationery and presentation folders
Website, office signage and window graphics
Billboards, collateral and event environments
Social systems, team coordination and brand consistency
04 / Brand ecosystem
As YLG expanded into media, investment and startup-support initiatives, I translated each business goal into a focused brand, communication system and working creative structure.
Broadcast identity and visual communication.
Identity and communication for an investment-focused program.
Brand and social systems developed around the needs of emerging businesses.
05 / Team & delivery
Set the visual standard across print, digital, environmental and event channels.
Organized the creative resources required around each brand and initiative.
Reviewed ongoing output and maintained consistency across teams and touchpoints.
Moved between strategic direction, design, production and implementation as needed.
Two periods. One evolving brand system.
